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HubSpot

950 ReviewsBy
Small Business Bundle
Sales Hub
Free Tools
Customer Platform
AI-Powered
Visit Site
Overview
Products & Features
FAQ
Reviews

HubSpot at a glance

HubSpot is built to help small businesses grow smarter. From marketing and sales to customer service and payments, everything works together in one easy-to-use platform. Instead of juggling multiple tools, HubSpot gives you a single system to attract customers, close deals, and keep them coming back.

Try for Free






238,000+ customers in over 135 countries grow their business with HubSpot











AI that works for your business

HubSpot Breeze AI helps small businesses work smarter with built-in tools:
Copilot – Instantly draft emails, posts & content
Intelligence – Enrich contacts, detect buyer intent, shorten forms
Agents – Automate marketing, sales & support tasks

Learn More






Frequently Asked Questions

1. Is HubSpot good for small businesses?
Yes. HubSpot is designed to help small businesses grow without the complexity of enterprise software. By combining marketing, sales, customer service, and payments into one platform, you can manage all your customer interactions in one place. This saves time, reduces costs, and makes it easier to scale as your business grows.
2. Do I need technical skills to use HubSpot?
No. HubSpot was built to be intuitive and user-friendly. Most features work right out of the box, and you don’t need coding or IT expertise to set it up. With drag-and-drop editors, built-in templates, and easy integrations, even non-technical business owners can launch campaigns, track sales, and manage customers quickly.
3. How does HubSpot pricing work?
HubSpot offers a free plan with essential CRM, marketing, and sales tools. Paid plans are tiered, so you only pay for the features and team size you need. As your business grows, you can upgrade to unlock advanced tools like AI automation, analytics, and custom reporting. This flexibility makes it affordable to start small and scale at your own pace.
4. Does HubSpot use AI?
Yes. AI is built directly into HubSpot’s marketing, sales, and service tools. From AI-powered email writing and chatbots to predictive lead scoring and automated insights, HubSpot uses AI to save you time and improve results. Small businesses benefit by working smarter, not harder, without needing to hire extra staff or invest in complex AI systems.
5. Can HubSpot replace other SaaS tools?
In many cases, yes. HubSpot can take the place of separate tools for email marketing, social media management, help desk, chatbots, CRM, and billing. By consolidating these into one platform, you reduce the number of logins, save money on subscriptions, and keep all your data connected for better decision-making.







Why small business owners trust HubSpot
Yolande Kwinana
I have used Hubspot quiet a bit and it is great to use. I love the sales hub on it. It makes everything very easy for me.
MC
Mike Caliguri
We made the switch to HubSpot from Salesforce, and although HubSpot is expensive, the way it has automated many aspects of our sales and general business cannot be undersold. The product is continually being advanced and overall has made a massive transformation in our business.
Paul Welch
Sure their Upsell growth strategy is ridiculous...but there CRM is second to none! The platforms never ending "evolve" mindset is exactly what is needed in the ever changing technology, integration and reporting world for mid-enterprise companies. For companies living in or thinking about adopting the flywheel model... I couldn't imagine trying to pull it off anywhere else!
Jimna Sangeeth
Best CRM platform. We track all our leads and plan campaigns here.
Ph
Phillip
Great support from the customer support and devs team. Special kudos to Fredy González!
Kate L
My most favourite app
Mi
Mixamate
I love hub spot CRM!! We have just moved up to the professional version of this software and are at the onboarding stage. So having our hand held for 3 months to make all fields on the system relevant to us and to learn about more features we will be using in the near future, that the professional version offers. This software is amazing! What it doesn't offer, isn't worth having. It truly does it all and helps run your business. I wanted to leave this review to say how great the onboarding process has been with Gerardine Farrell. She is absolutely brilliant at what she does. Gerardine talks you through each and every little piece of change that you need to know about the system. She does this in a very clear, slow and helpful way and even records the calls, so I can refer back to it after our sessions, so to remind me of tasks I need to do. What a great asset Gerardine is to the Hub Spot company!! Thanks so much :)
SM
Stuart Milson
Worst experience ever! Worst customer support we have moved to zoho it’s a 10th the price with excellent customer service
Traci Fenton
We've been a HubSpot client for over 10 years, and it’s been exciting to see how their products have evolved to stay at the forefront of technology and usability. However, as a small business, the high cost has been a significant challenge for us over the years, creating financial stress and difficulties with billing and collections. Recently, I voiced my concerns by posting a review and reaching out to HubSpot’s head of customer service. I was pleased to receive a prompt, receptive response, and he connected us with an excellent team member who worked closely with us to adjust our plan and eliminate services we didn’t need. One thing to keep in mind as a new client is that HubSpot requires an annual commitment, so it’s essential to think through what services best match your needs. Though the process involved a few bumps on both sides, we ultimately reached a positive outcome, and we're grateful for the support we received. For any small, growing business, HubSpot offers a solid platform, and our experience with their website builder has been excellent—intuitive, reliable, and consistently updated. We look forward to a bright future with HubSpot!
Leslie Garcia
I love how Hubspot has helped me organize my operation and track the main KPIS.
Yolande Kwinana
I have used Hubspot quiet a bit and it is great to use. I love the sales hub on it. It makes everything very easy for me.
MC
Mike Caliguri
We made the switch to HubSpot from Salesforce, and although HubSpot is expensive, the way it has automated many aspects of our sales and general business cannot be undersold. The product is continually being advanced and overall has made a massive transformation in our business.
Paul Welch
Sure their Upsell growth strategy is ridiculous...but there CRM is second to none! The platforms never ending "evolve" mindset is exactly what is needed in the ever changing technology, integration and reporting world for mid-enterprise companies. For companies living in or thinking about adopting the flywheel model... I couldn't imagine trying to pull it off anywhere else!
Jimna Sangeeth
Best CRM platform. We track all our leads and plan campaigns here.
Ph
Phillip
Great support from the customer support and devs team. Special kudos to Fredy González!
Kate L
My most favourite app
Mi
Mixamate
I love hub spot CRM!! We have just moved up to the professional version of this software and are at the onboarding stage. So having our hand held for 3 months to make all fields on the system relevant to us and to learn about more features we will be using in the near future, that the professional version offers. This software is amazing! What it doesn't offer, isn't worth having. It truly does it all and helps run your business. I wanted to leave this review to say how great the onboarding process has been with Gerardine Farrell. She is absolutely brilliant at what she does. Gerardine talks you through each and every little piece of change that you need to know about the system. She does this in a very clear, slow and helpful way and even records the calls, so I can refer back to it after our sessions, so to remind me of tasks I need to do. What a great asset Gerardine is to the Hub Spot company!! Thanks so much :)
SM
Stuart Milson
Worst experience ever! Worst customer support we have moved to zoho it’s a 10th the price with excellent customer service
Traci Fenton
We've been a HubSpot client for over 10 years, and it’s been exciting to see how their products have evolved to stay at the forefront of technology and usability. However, as a small business, the high cost has been a significant challenge for us over the years, creating financial stress and difficulties with billing and collections. Recently, I voiced my concerns by posting a review and reaching out to HubSpot’s head of customer service. I was pleased to receive a prompt, receptive response, and he connected us with an excellent team member who worked closely with us to adjust our plan and eliminate services we didn’t need. One thing to keep in mind as a new client is that HubSpot requires an annual commitment, so it’s essential to think through what services best match your needs. Though the process involved a few bumps on both sides, we ultimately reached a positive outcome, and we're grateful for the support we received. For any small, growing business, HubSpot offers a solid platform, and our experience with their website builder has been excellent—intuitive, reliable, and consistently updated. We look forward to a bright future with HubSpot!
Leslie Garcia
I love how Hubspot has helped me organize my operation and track the main KPIS.
Yolande Kwinana
I have used Hubspot quiet a bit and it is great to use. I love the sales hub on it. It makes everything very easy for me.
MC
Mike Caliguri
We made the switch to HubSpot from Salesforce, and although HubSpot is expensive, the way it has automated many aspects of our sales and general business cannot be undersold. The product is continually being advanced and overall has made a massive transformation in our business.
Paul Welch
Sure their Upsell growth strategy is ridiculous...but there CRM is second to none! The platforms never ending "evolve" mindset is exactly what is needed in the ever changing technology, integration and reporting world for mid-enterprise companies. For companies living in or thinking about adopting the flywheel model... I couldn't imagine trying to pull it off anywhere else!
Jimna Sangeeth
Best CRM platform. We track all our leads and plan campaigns here.
Ph
Phillip
Great support from the customer support and devs team. Special kudos to Fredy González!
Kate L
My most favourite app
Mi
Mixamate
I love hub spot CRM!! We have just moved up to the professional version of this software and are at the onboarding stage. So having our hand held for 3 months to make all fields on the system relevant to us and to learn about more features we will be using in the near future, that the professional version offers. This software is amazing! What it doesn't offer, isn't worth having. It truly does it all and helps run your business. I wanted to leave this review to say how great the onboarding process has been with Gerardine Farrell. She is absolutely brilliant at what she does. Gerardine talks you through each and every little piece of change that you need to know about the system. She does this in a very clear, slow and helpful way and even records the calls, so I can refer back to it after our sessions, so to remind me of tasks I need to do. What a great asset Gerardine is to the Hub Spot company!! Thanks so much :)
SM
Stuart Milson
Worst experience ever! Worst customer support we have moved to zoho it’s a 10th the price with excellent customer service
Traci Fenton
We've been a HubSpot client for over 10 years, and it’s been exciting to see how their products have evolved to stay at the forefront of technology and usability. However, as a small business, the high cost has been a significant challenge for us over the years, creating financial stress and difficulties with billing and collections. Recently, I voiced my concerns by posting a review and reaching out to HubSpot’s head of customer service. I was pleased to receive a prompt, receptive response, and he connected us with an excellent team member who worked closely with us to adjust our plan and eliminate services we didn’t need. One thing to keep in mind as a new client is that HubSpot requires an annual commitment, so it’s essential to think through what services best match your needs. Though the process involved a few bumps on both sides, we ultimately reached a positive outcome, and we're grateful for the support we received. For any small, growing business, HubSpot offers a solid platform, and our experience with their website builder has been excellent—intuitive, reliable, and consistently updated. We look forward to a bright future with HubSpot!
Leslie Garcia
I love how Hubspot has helped me organize my operation and track the main KPIS.