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Anna Baluch

Anna Baluch

Anna Baluch writes for Business Heroes and specializes in helping small businesses make smart decisions. With a background in marketing and bylines in LendingTree, Credit Karma, Nav, Forbes, and more, she offers clear, actionable advice on SaaS tools, business financing, and digital strategy to help entrepreneurs grow and succeed.

Posts by Anna Baluch

AI vs. Human Touch: How to Strike a Balance

Now that AI is readily available, business owners are trying to figure out how to incorporate it into their daily workflows. And, many already have.
Read MoreNov 25, 2025
AI vs. Human Touch: How to Strike a Balance

The End of One-Size-Fits-All: How Personalization Is Rewriting Buyer Journeys

These days, customers are bombarded with marketing messages from social media ads, flyers, emails, brochures, and commercials—every single day. If you own or manage a small business, all this noise can make it difficult for you to stand out. That’s why personalization is so important.
Read MoreSep 11, 2025
The End of One-Size-Fits-All: How Personalization Is Rewriting Buyer Journeys

Keep Them Coming Back: How Software Can Transform Your Loyalty Program

As a small business, you may be focused on how to land new customers. After all, that’s the way to grow, right? While new buyers are great, those who continue to choose you over the competition are even better.
Read MoreSep 11, 2025
Keep Them Coming Back: How Software Can Transform Your Loyalty Program
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